You work hard to build your company and to establish an identifiable brand. It is definitely in your best interest to make sure that your employees, as well as yourself are cognizant of everything that composes your brand. In addition to awareness you want to ensure that your employees reflect your brand in their daily attire and business conduct. A company brand consultation is an opportunity to either solidify your existing brand or completely overhaul your brand, redefine brand associations, and reinvest in your brand equity.
Using the preliminary brand analysis as a starting point we will familiarize ourselves with your company. After we present our analysis we will establish the goals of the consultation. Are you happy with the current perceived image of your company? Are there areas you would like to improve? Would you like to reinvent your brand entirely and maximize your company’s business potential? Once the goals of the project are determined we will complete a questionnaire with each of your employees. The questionnaire allows us to determine their perceptions of both the company and their own image. The consultation goals will be combined with the individual questionnaires and we will then begin image consultations and personal visual branding with each employee. At the end of the project your company will be stylish and professional throughout. Your employees will each receive a summary of their new personal visual brand and how it relates to the company’s brand, and how to maintain and develop it for the future. As a result each individual will form a lifelong comprehension of their style and how to incorporate it in their daily lives, and knowledge of how to manipulate image and style to achieve their desires and personal power.
Ruin Style’s services will enable your company to embrace and accentuate its brand by detailing the company’s ideals to all levels of employees and teaching them to incorporate the ideals and the brand into their personal visual brands. Wee help your employees consider the notion of nonverbal(body) communication and how to effectively utilize and integrate it with their style and image. The overall affect will be to increase individual confidence, raise morale, and ensure that your brand is being communicated.
"Whether you are following trends or not, the effect of [using fashion] to code yourself makes people believe in you and your political statement, and makes you feel more comfortable. It is vitally important in today's societies," says Simon Ekrelius, a fashion designer based in London.